Lending a Helping Hand: The Story of Donate-a-Ride
Friday, December 18th, 2009By Kim Krushell
In 1996, Allan Bolstad, a city councilor in Edmonton, Alberta, Canada, came up with an idea: on New Year’s Eve, when public transit in Edmonton is free, buses could collect donations in their fare boxes, with the money collected purchasing transit tickets for Edmontonians in need. From this one gesture, Donate-a-Ride was born.
Donate-a-Ride, an award-winning program and Edmonton’s only city council-created charity, is a community fundraising initiative providing transit tickets to charitable agencies to assist clients in crisis on a short-term basis. Without transportation access, people can miss out on everything from work and educational opportunities to medical treatments and access to basic services. In 2009, 59 charitable agencies received more than 88,000 transit tickets, which in turn served thousands of needy Edmontonians.
Funds for Donate-a-Ride are raised through sponsorship from corporations, public sector organizations and unions, the support of the city of Edmonton, and through donations from private citizens. Every year, we launch our annual fundraising drive in late December. From New Year’s Eve through the end of January, collection boxes are available on all city buses. Our program and sponsor list continue to grow; during last year’s campaign, we passed the $1 million mark in the value of tickets we have distributed to participating agencies since the start of the program.
Since my election to Edmonton City Council in 2004, I have had the privilege of serving as chair of the Donate-a-Ride Steering Committee. Working with City Council, and representatives from our city transit department and our major sponsors, we have continued to promote and to grow the program in recent years. I have been especially happy to see the continued support of our long time sponsors and partners through the recent economic downturn. They have continued to support it in spite of challenges they may face in their own businesses and organizations. This is important, because economic downturns often exacerbate the need for a program such as this one. That our program has continued to go ahead relatively unaffected speaks to our strong community spirit.
I take a lot of pride in the good work this program has done in Edmonton, but I’d also love to see this program — or similar ones — take root in other communities. I was given the opportunity to present on ‘How to Create a Donate-a-Ride Program in Your City’ at the June meeting of the Canadian Urban Transit Association (CUTA) in Whistler, British Columbia. We have also created a section on the Donate-a-Ride Web site outlining how to create a similar program in your city. We hold no proprietary rights over the program or the name; if you do start your own program, we’d appreciate knowing so we can recognize it and link to it from our Web site. We are also happy to provide advice or support (especially in the form of templates for sponsorship forms, brochures, etc.) to the best of our ability.
If you would like to sponsor Donate-a-Ride, are interested in how to create your own program, or would simply like to learn more, please visit our Web site, call me at (780) 496-8136, or email me.
Wishing you and yours a happy holiday season,
Kim Krushell
City Councillor
Edmonton, Alberta, Canada
