Stopping a Bus
Friday, March 27th, 2009 Posted by Fred Jandt
Mass Transit magazine editor
Bus stops vary wildly in the transit industry. They can range from little more than a simple sign — and sometimes less than that — to elaborate designs showcasing local flair and artistic talent. Everyone has their favorite, but do they help increase ridership or bring in other revenue to an agency? Or are they just a novelty?
I recently read an article about a bus stop in Oslo, Norway, that utilized an interesting promotion with a local ski resort. The shelter’s end wall had a window in it you could see through with a tag line under it that said, “If it’s snowing in here, it’s snowing up at Tryvann.â€
If it snowed up at the resort, the staff could just send an SMS text message that would activate fans causing snow to fall in the window. A second message could be sent to stop the falling snow. The report I read said the resort loved the advertisement and saw crowd increases as a result.
After seeing this I searched around the Web for more unique bus stops and saw a plethora of photos ranging from the massive bus stop statue in Ventura, Calif., to swings, light sabers, a stop painted like the Simpsons’ living room and a selection of fruit-themed (and shaped) bus stops in Japan. I have to wonder, though, have any of these added value — beyond tourist attractions — to a bus system?
In San Francisco’s Got Milk? ads at several Muni stops had cookie-scented strips attached to them. The idea being the smell of hot, fresh chocolate chip cookies would make people want milk. Complaints resulted in the promotion being taken down in less than two days.
I’m interested to hear what are some of the best bus stop designs/promotions you’ve seen at transit agencies and how successful were they. I know being successful for the advertiser is different than the agency, so I’d like to hear from both sides on this. And were any of these promotions potentially detrimental to the agency, even publicity-wise, as in San Francisco?
And don’t think I am looking at bus stops exclusively. I know there are just as many train stations out there with great designs, but bus stops are a much more finite space than most train stations. That said, if you know of a great platform design let’s hear about that, too.
And include links to photos if possible. We all want to see what you’ve seen.
Check out Mass Transit’s new Top 40 Under 40 promotion on our Web site. We’re looking to recognize transit’s best and brightest under the age of 40 in an upcoming issue. Click on the link and you can read more about it and nominate yourself or any of your colleagues.
Thanks for reading the MT Position updated every Friday,
Fred
fred.jandt@cygnusb2b.com
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